Christmas in St James’s

London, like many other capital cities, is magical at Christmas.  It is festive and twinkly and although cold outside, Christmas cheer and the advent of the New Year warms us all.


Royal Arcade

We at Alidad particularly enjoy walking around St James, the Arcades and gazing at the Fortnum & Mason windows which get more delightful and whimsical every year.


Fortnum and Mason

This area of London continues to pay no attention to global branding and ignores the bling-ful and the charmless.

The Arcades, Piccadilly, Princes and Burlington are a not only and architectural delight but also pay tribute to small shops, and truly specialist stores.


Piccadilly Arcade

Risque velvet slippers can be found at Jeffery West, whilst Andy & Tuly are truly dedicated to cuff links.


Jeffery West slippers


Andy and Tuly

There are specialist grooming store as well as independent perfumers for all flavours and moods.


Roja Parfums


Carlo Anichini

Jermyn Street is a gentleman’s mecca for the dashing and well groomed.  The Davidoff store has been there on the corner it seems forever as have all the shirt makers, shoemakers and hatters.


The perfect antidote to online shopping could  be done in a day including a wet shave and high tea

The very best Season’s Greetings and happy shopping to all!

Street Art in Bristol

One of the members of our team recently went to Bristol to explore its Street Art.

The Street Art scene is so diverse and rich, with a number of well known as well as new artists who left cutting-edge pieces of art throughout the city. 


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The immensity of the colours, the vibe of each piece and that vibrant feeling behind each work makes the visitor overwhelmed.


Graffiti is literally everywhere: sometimes touching, sometimes horrific, sometimes bizarre or full of pain, sometimes joyful. Walking through Bristol’s streets is such an emotional experience!


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Everywhere is a feast of colours, contrasting with the grey architecture (and the sky of course, but this is England and we love it, right?!). Each graffiti seems to have fun playing with the surrounding bleak and alienating city.


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Bars are full of students drawing in their notebooks and talking about art whilst galleries and independent shops sell and promote the work of local artists.


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How inspiring is all of that?! How cool is hanging around and feeling surrounded by art?! We love it!


During your walk through the side streets off Nelson Street, you might find a panda playing with its bamboo on the sidewalk, whilst above it, some huge pink wall is giving life to interesting stories. 
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Behind one building, there is a massive young mother holding her baby . They are not full coloured, the contours of the paint are left empty to match the grey walls and to contrast with the red bricks behind. Some 
reddish shades embrace the baby (and you ask yourself: why?!). The mother looks sad and protective, so feminine and interrogative. Discretely hidden behind a dull building, like every mother looking for some intimacy when it comes to caring of her own baby. She reminds the sweetness of motherhood to the urban jungle. 

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Street art is art in the streets, it is a painting in an architectural scene, a playful and genius splash of colours making fun of an insane and dull
ing urbanity.


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We couldn’t stop walking, the curiosity of finding the next graffiti is too high and we came across another stunning piece, and another there, and another one again down there. It is a journey through a surreal world!
Come over, see this one. It is great. It is street art. It is art.

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No matter who the author is, no matter what the message behind it is, you only want to keep immersing yourself in such a vibrant journey and keep walking and looking up. There is an absolute freedom in the way you can approach street art, with no pre-conceptions and no expectations. This reminded us how art should really be: emotional and sensorial.

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Summer Fun at Giffords Circus

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With the atmosphere of a Victorian village fete, Giffords Circus is a whimsical journey. With parading chickens, a faux-buffalo, a pet iron, superb horsemanship and some serious acrobats and trapeze artists, all performing in a proper circular tent with bench seats, it is just like a childhood memory.


Every detail is put together in a beautifully decorated way, right down to the most tasteful shop of souvenirs. The sets are carefully designed, the costumes perfectly detailed. None of your tatty snacks here either, instead some of the best home made pizza around, delicious cakes and if you book well in advance Circus Sauce, its very own restaurant, travels along with the rest of the troupe at every venue.

Giffords-Circus-Cotswold-ReviewCircus sauce
Giffords tours across the south west and London and sets-up tent at magical sites such as Chiswick House, were we attended, Sudeley Castle, Blenheim Palace, Daylesford Organic Farm Park among many others.


The theme for this year, The Painted Wagon, a cowboy theme, was tongue in cheek and great fun for both the little people as well as the older ones with naughty puns and slapstick humour.
Giffords are clearly a devoted, passionate bunch, the Alidad team look forward to returning next year.


Little Tripettes

One of the most enjoyable parts of interior design is getting the chance to escape our desks and go on little tripettes around London (avoiding the rain of course).

This week the Alidad decorators have been out and about sourcing bits and bobs for various projects. For antiques, art and beautiful objet we often visit Lillie Road in Fulham, where an assortment of shops provides a plethora of things to choose from.


Lillie road shop


Among the lot, our favourites include Dorian Caffot de Fawes – a gorgeous collection of early 20th century items that are set out in charming tablescapes; Quindry – unusual furniture and quirky pieces, Nimmo and Spooner and Shane Meredith for chairs, mirrors, prints… a shoppers paradise!





On the opposite end of the spectrum, a trip to Homebase was made. Though possibly not quite as glamorous, this remains one of Alidad Ltds treasured places to visit.





Paints, tools, hardware, plants, baskets, cleaning products, lighting, pots and pans, carpet, shelving units …. What more could an interior designer want!




‘New Masters’ – Taxidermy in all its Glory at Jamb

Alidad Ltd were delighted to attend a private view of Jaap Sinke and Ferry van Tongeren’s spectacular exhibit ‘New Masters’ last night. The event, which showcased the most extraordinary and beautiful collection of taxidermy, took place at Jamb’s unique showroom on the Pimlico Road.


The showroom (one of our favourites) provided the perfect setting and backdrop for these spectacular one-off works of art, as well as providing delicious drinks and treats. Such was the beauty of each piece, there was no time to mourn even slightly for the past lives of the magnificent animals.


The showstopper was the tremendous tiger on display in the basement, where the dark and moody interior made it appear to be lurking in the shadows – even more terrifyingly awesome.


Our personal favourite was a birdcage with a variety of parrots and birds of spectacular colours that hung in the front window of the showroom, truly breathtaking! Highly worth a visit for the rest of the exhibition.



To view Jamb’s own blog post, and for more images of the amazing pieces, click on this link -



The Fabric of India Exhibition

One of the Alidad team paid a visit to the V&A over the weekend to see the long awaited Fabric of India exhibition.


Not only was the exhibition carefully put together, it was incredibly informative and of course, just stunning to look at! I was taken on a journey from the nature of actually making cloth, the various methods of decorating it, through to the assorted uses. Fascinating videos of craftsmen today, practising the arts of hand block printing, intricate hand embroidery and weaving on hand looms were dotted around, portraying the skill and labour that goes in to the textiles that we use on a day to day basis here at Alidad Ltd. It is quite easy to forget the level of expertise that can go in to one beautiful cushion cover!


The highlight had to be the full Mughal tent, a portable palace, decorated with poppies in bordered panels; a pattern and colour combination that I could definitely see in an Alidad designed home!


It is quite clear that we owe a great deal to the Indian Textile trade, and this exhibition highlights the importance and the enormous influence it has had throughout history on fashion, jewellery and of course out interiors!


red oneMughal tent

Sari 1

London Design Festival: Alidad talk with Gabby Deeming at Guinevere

On Monday afternoon, as part of the London Design Festival, a large crowd of people gathered in Guinevere Antiques to hear Alidad talk with Gabby Deeming, House and Garden, about his style and use of antiques.


Alidad’s newly opened windows, one in a decadent and rich style, the other in a light elegant style, were beautifully put together and warranted much attention by the enthusiastic audience members.


The talk ranged from discussing how to mix different periods, the importance of evoking the senses and Alidad’s special brand of design intuition! Gabby guided the conversation with ease and asked some fascinating questions, drawing out excellent tips from Alidad about everything from the use of colour to how to develop your career.


We greatly enjoyed ourselves and thought the event was a huge success! Thank you Guinevere Antiques for hosting us!



London Design Festival: Alidad talk with Gabby Deeming at Guinevere

London Design Festival 19th to 27th September 2015

Alidad will be discussing the inspiration for his designs with House & Garden’s Decoration Director Gabby Deeming

Monday 21st September, 3pm @ Guinevere Antiques,
578 Kings Road, SW6 2DY


Places for the event are free

Please email to reserve your seat

To celebrate London Design Festival, award-winning interior designer Alidad (pictured above) will be creating schemes for two of our windows – one either side of the main entrance on the King’s Road. There will be a luxe and layered artist’s studio with bold black and gold, styled with bookcases and architectural pieces, while the other will demonstrate a much fresher and younger look featuring 20th Century pieces. The windows will launch on 10th September.

Gabby Deeming, Decoration Director at House & Garden, will be in conversation with Alidad on Monday 21st September at 3pm discussing his inspiration for the schemes and working with antiques in the modern home. There will be the opportunity for Q&A with Alidad and Gabby Deeming after the talk.

Introducing New Velvet Furniture Pieces – Julius Cabinet and Antonius Console Table

We are very excited here at Alidad about our two new Velvet Furniture Pieces – the Julius Cabinet and the Antonius Console Table.


Shown below, both with a Nero Marquina marble top, they are an elegant addition to our range of furniture in rich velvet and antique bronze nailing that has come to define Alidad’s style and aesthetic.  Other colours and tops are available for both these items of furniture.


Please visit for more details on dimensions and materials.


Please contact us at or 02073840121 for further information, prices and samples.

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Alidad Adores – Wendy Cushing Passementerie

This week Alidad Adores these sumptuous and classic tassel tiebacks from Wendy Cushing Passementerie.


Wendy came to visit us this week and brought a dazzling array of richly textured tassel tiebacks. We absolutely love the ornate detail, traditional craftsmanship and intricate decoration of these decadent curtain accessories.


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