Tag Archives: Interior Design

Christmas in St James’s

London, like many other capital cities, is magical at Christmas.  It is festive and twinkly and although cold outside, Christmas cheer and the advent of the New Year warms us all.


Royal Arcade

We at Alidad particularly enjoy walking around St James, the Arcades and gazing at the Fortnum & Mason windows which get more delightful and whimsical every year.


Fortnum and Mason

This area of London continues to pay no attention to global branding and ignores the bling-ful and the charmless.

The Arcades, Piccadilly, Princes and Burlington are a not only and architectural delight but also pay tribute to small shops, and truly specialist stores.


Piccadilly Arcade

Risque velvet slippers can be found at Jeffery West, whilst Andy & Tuly are truly dedicated to cuff links.


Jeffery West slippers


Andy and Tuly

There are specialist grooming store as well as independent perfumers for all flavours and moods.


Roja Parfums


Carlo Anichini

Jermyn Street is a gentleman’s mecca for the dashing and well groomed.  The Davidoff store has been there on the corner it seems forever as have all the shirt makers, shoemakers and hatters.


The perfect antidote to online shopping could  be done in a day including a wet shave and high tea

The very best Season’s Greetings and happy shopping to all!

London Design Festival: Alidad talk with Gabby Deeming at Guinevere

London Design Festival 19th to 27th September 2015

Alidad will be discussing the inspiration for his designs with House & Garden’s Decoration Director Gabby Deeming

Monday 21st September, 3pm @ Guinevere Antiques,
578 Kings Road, SW6 2DY


Places for the event are free

Please email dean@guinevere.co.uk to reserve your seat

To celebrate London Design Festival, award-winning interior designer Alidad (pictured above) will be creating schemes for two of our windows – one either side of the main entrance on the King’s Road. There will be a luxe and layered artist’s studio with bold black and gold, styled with bookcases and architectural pieces, while the other will demonstrate a much fresher and younger look featuring 20th Century pieces. The windows will launch on 10th September.

Gabby Deeming, Decoration Director at House & Garden, will be in conversation with Alidad on Monday 21st September at 3pm discussing his inspiration for the schemes and working with antiques in the modern home. There will be the opportunity for Q&A with Alidad and Gabby Deeming after the talk.


Introducing New Velvet Furniture Pieces – Julius Cabinet and Antonius Console Table

We are very excited here at Alidad about our two new Velvet Furniture Pieces – the Julius Cabinet and the Antonius Console Table.


Shown below, both with a Nero Marquina marble top, they are an elegant addition to our range of furniture in rich velvet and antique bronze nailing that has come to define Alidad’s style and aesthetic.  Other colours and tops are available for both these items of furniture.


Please visit http://www.alidad.com/products/#alidad-velvet-furniture-collection for more details on dimensions and materials.


Please contact us at decoration@alidad.com or 02073840121 for further information, prices and samples.

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Alidad Adores – Wendy Cushing Passementerie

This week Alidad Adores these sumptuous and classic tassel tiebacks from Wendy Cushing Passementerie.


Wendy came to visit us this week and brought a dazzling array of richly textured tassel tiebacks. We absolutely love the ornate detail, traditional craftsmanship and intricate decoration of these decadent curtain accessories.


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Alidad Adores: Augustus Leather Console, Velvet Furniture

This week Alidad Adores a new bespoke version of our very own Augustus Console from our Velvet Furniture Collection!

Re-imagined in leather this console table looks smart, contemporary and stylish with beautiful bronze nailing detail and a veneered wood top. We think this design we produced for Hollandesign is incredibly exciting and an interesting take on our traditional Velvet Furniture collection. edit 25

Alidad Adores – Pippa Caley Embroidered Fabrics

This week Alidad Adores these textured and colourful fabrics from Pippa Caley. We love the elaborate organic forms, the delicate embroidery and the bright bursts of colour in these varied and interesting textiles. A really fun and unusual addition to any room! fabric 11 final fabric 6 final fabric 3 final
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Introducing ‘Alidad Adores’ – This Week: English Tapestry, Julia Boston Antiques

Here at Alidad we are excited to announce we will be posting a weekly blog about what we love!

Be on the look out for interesting insights into what grabs our attention and excites us each week!


This week, Alidad Adores: English Tapestry



This English Mythological Tapestry from Julia Boston Antiques​. We love the composition of this 18th century tapestry and the exquisite scrollwork on the border – amazing something this old is in such excellent condition!


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The tapestry depicts Apollo at Vulcan’s forge, the moment when the god Apollo visits Vulcan and tells him his wife Venus is having an affair with Mars the god of war. Apollo is shown wearing a red toga turning towards Vulcan who is not seen but his anvil and tools are depicted in the bottom right hand side of the tapestry. Venus and Mars are seen to the left in an embrace. Apollo’s chariot is shown in the clouds above his head.


Woven in wools and silks from the series Venus and Vulcan, reduced in size. This tapestry has been cleaned and had minimal conservation it has been fully backed with linen.



Rubens at the Royal Academy

One of us here at Alidad was lucky enough to visit the  ‘Rubens and His Legacy’ exhibition at the Royal Academy this weekend.

We love the sumptuous colours and rich textures of Rubens’ work. His ability to suffuse a canvas with dazzling jewel-like colours and dramatic movement is awe-inspiring and secures his place as one of Europe’s most famous and influential artists.

The exhibition featured not only impressive large scale works of Rubens but wonderful paintings by Sir Thomas Lawrence and Eugene Delacroix – none of which would look out of place in an Alidad home!

Rubens 1

Sir Thomas Lawrence, Portrait of Mrs Arthur Annesley, oil on canvas (Image: Bonhams.com)

Sir Thomas Lawrence, Portrait of Mrs Arthur Annesley, oil on canvas (Image: Bonhams.com)

Lion Hunt, 1858, Eugène Delacroix, oil on canvas (Image: Mfa.org)


Lion Hunt, 1858, Eugène Delacroix, oil on canvas (Image: Mfa.org)

Evening Landscape with Timber Wagon, Peter Paul Rubens, oil on canvas (Image: commons.wikimedia.org)


Evening Landscape with Timber Wagon, Peter Paul Rubens, oil on canvas (Image: commons.wikimedia.org)