Alidad's Biography

Alidad is truly international. Persian by birth, he went to school in Switzerland and England. After a science degree from London University, he became Sotheby’s youngest departmental director for Islamic works of art and textiles,then in 1985 he launched Alidad Ltd. He has lived in London for over 40 years, working mainly in Britain, Europe and the Middle East.

Alidad is an award-winning interior designer internationally renowned for his opulent, elegant yet supremely comfortable interiors. His bespoke work is the ultimate in craftsmanship and his unique aesthetic blends a wide spectrum of luxurious materials and a deep art historical knowledge with timeless restraint. From Baroque to Neo-Classicism, from the European love of chinoiserie to Orientalism or restrained Regency to Hollywood glamour, Alidad is equally at home with all of them and blends them seamlessly and harmoniously. His client base spans English aristocracy to Middle Eastern royalty, Russian oligarchs to international business men and women, and for each he produces a unique, balanced and tailor-made home.

Alidad has been awarded Best Interior Designer by three highly respected international magazines: World of Interiors, House & Garden and Elle Decoration.


Design Philosophy