Talks & Interviews

Alidad’s engaging talks are not just inspirational but thought-provoking and transformative.  He imparts his secrets of a ‘timeless home’ in a warm and open manner that creates a sense of intimacy, regardless of the size of the audience, and leaves his listeners feeling truly enthused.

Alidad has spoken at Christie’s, the Victoria and Albert Museum, Focus and Decorex, and he has been featured in renowned journals such as Architectural Digest, House and Garden and Elle Décor, amongst many others.

Christie's Lates January 2018

Alidad in Conversation with Amjad Rauf - Director of European Private Collections

© SMD Photography


Financial Times Interview - December 2016

Alidad Interviewed at home by the Financial Times' FT Life December 2016



The FT's Alexander Gilmour visits the home of leading interior designer Alidad. 

How do the creators of the homes of the rich and famous chose to decorate when free of their clients? And what do their own living spaces say about these influential designers?


V&A Museum - November 2016

Alidad in conversation with Sue Crewe, former Editor of House & Garden Magazine


Award wining, international interior designer Alidad (London UK) in conversation with Sue Crewe, former Editor of House and Garden Magazine. 27th November 2013 at V&A London


Focus on Alidad by company 'Time Will Tell Films'


A short film made about Alidad by 'Time Will Tell Films', following him through a journey into his history and exploring his world further. 


Loulou's @ 5 Hertfort Street - January 2018

Alidad in conversation with Gabby Deeming, acting Editor in Chief at House & Garden.


Focus 2016

Design Centre Club Hosted by Tatler


Alidad talks at home about Studio Alidad


Residential interior designer Alidad ( talks about Studio Alidad, residential interior design consultancy (London UK) specialising in interior designing for homes. The style of Studio Alidad is simpler, lighter and younger than Alidad's past projects with the desirable bespoke outcome achieved in three to six months.